An autonomous analytics governance layer
Analytics Agents
Analytics Agents takes a website from registered domain to a complete, compliant measurement setup - then keeps it correct forever. It plans the tracking, builds the GTM changes, proves every event fires, and watches for the day one stops.
- Runs on the stack you already have
- Nothing fires without approval
- Every action audited
Onboards a site in hours
Crawl and classify the pages, generate the measurement plan, build the GTM tags and triggers in their own workspace, then drive a real browser to prove each event fires before any of it goes live.
Then watches it forever
Continuous validation, statistical anomaly detection on volumes and conversion rates, and a re-crawl that catches the landing pages marketing shipped without telling the analytics team.
Plugs into the stack you run
Google Tag Manager, GA4, BigQuery, OneTrust, ServiceNow and Slack, through one connector layer that holds the credentials, the retries and the rate limits.
What you get
The work an analytics team never has time to do.
Anomalies inside thirty minutes
Event drops, conversion gaps and parameter drift, segmented by region, device and browser - with the known causes suppressed, so a campaign launch and Black Friday do not read as failures.
A cause, with the evidence
Each issue is correlated against tag version history, site deployments and consent-config changes, and comes back with ranked causes and confidence scores - including “we do not know” when that is the honest answer.
Fixes that route themselves
What can be fixed in the tag manager is prepared as a reviewable change and verified after it publishes. What needs a developer becomes a ticket that already carries the diagnosis and the steps to reproduce it.
Reports without an analyst ticket
Ask in plain language and get the chart, the narrative and the lineage behind it - with an indicator on every metric saying whether it is currently clean or affected by an open issue.
How it stays trustworthy
Governance is the product, not a setting inside it.
Nothing fires blind in production
Every change is a versioned, reviewable artifact. Tag edits are built in a separate workspace, published only once approved, and rolled back in one step.
Isolation is structural
Every record carries its client, brand and region, and tenants are separated at the data layer rather than by a filter somebody remembered to add to a query.
Numbers trace back to a query
The insight agent quotes nothing it cannot trace to a query against the warehouse, shows its confidence, and is built to answer “I do not know” rather than fill the gap.
Where it is today
- Analytics Agents is in build, not on sale. The platform core and the site-onboarding work come first, with pilot clients from late 2026 - so the conversation to have now is a design-partner one, not a signup.
- SOC 2 and the GDPR data-processing agreement are in progress rather than complete. If your procurement needs either signed before a pilot can start, raise it early and we will give you the real timeline instead of a hopeful one.
Bring us your messiest measurement setup
Tell us how many sites, how many regions and which stack they run on. We will tell you what governing them would actually involve.
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